I led a small team of talented individuals in our latest BrewDog project: creating a captivating promo for Planet Pale. We seized the opportunity to experiment with 3D rendering alongside real product footage. Building upon our previous experience, we refined our techniques, resulting in even better results.
One of the key challenges of this project was knowing it would be shown in bars around the world, knowing BrewDog bars are often already full of vibrant neon lights and busy atmosphere, I knew it had to be something visually show stopping in order to gain visual real estate in that environment. It felt like unlocking a door to new possibilities within our workflow. Our collaborative efforts and passion for pushing creative boundaries made it a gratifying experience.