Bridebook is a wedding planning startup app, that helps users find and plan every little moment of their wedding. The app allows users to search and book venues, photographers, caterers and much more, as well as provide help with things like checklists and budgeting tools. Over the past few years Iv helped create marketing content for the high season with the team at Bridebook as well as things like app store videos and custom made loaders that show the breadth of the features available within the app. Working with in custom in app animations required specialist understanding of how technical platforms handle different file types, and forming a solution that would work optimally and be able to be translated across the many languages Bridebook supports. While working with the marketing team we tried a range of different style marketing videos and tested them against each other for performance insights.